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The SWAY psychology of irrational behavior. PART 2

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Added: Jun 1, 2008 By: gregtl1967

Duration: 9:58

Channel: Education

Irrational ThinkingLecturer Ori Brafman and his brother, psychologist Dr. Rom Brafman discussed their new book Sway, which looks at why people make irrational choices. "The way that we defined it," Rom said about irrational thinking, "is that it's about doing something that you know was the wrong decision afterwards." One of the key motivators behind irrational thinking is the concept of "loss aversion." Ori explained, "we feel the pain of a loss so strongly, that we go to really extreme...

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Tags: brafman dr. irrational ori psychologist psychology rom sway thinking